During the coronavirus epidemic in Russia, which was especially difficult in Moscow, people engaged in the field of delivery and low-tonnage transportation found themselves at the coalface. Every day they put themselves at risk to deliver essential goods to shops and homes.
Together with Shell Group, VkusVill supermarket chain and the manufacturer of AURA antibacterial products, we launched a social campaign aimed at supporting the health of drivers and their cars. Thanks to the collaboration of brands, during the two months of the lockdown, Moscow drivers had the opportunity to receive two cans of Shell engine oil, bonus points for purchases in VkusVill healthy food supermarkets and products for antibacterial protection from AURA Antibacterial. In addition, drivers could drink coffee for free at Shell gas stations. In this way, we helped the brand to keep taking care of the drivers’ comfort, and in the era of the pandemic, not only not to stop, but also to strengthen its support.