We were inspired by the sexual revolution of the 60s and the cult film "Barbarella", where the main character became an icon of feminism, being a woman who does not hesitate to be bright. Instead of a classic beauty video, we have created a full-fledged trailer for a non-existent film in the retro-futurism style, in which the main character Pomadella fights with traditional society for the right of women to express their sexuality.
Result
- The brand managed to touch a serious topic and sparked a public discussion.
- 55 million campaign contacts
- 65% video finish views
- Many media publications
- The campaign was so successful that it helped Vivienne Sabó move from third to second place in “Lips” category with an 8% market share growth in 2021.