Vivienne Sabó cosmetics brand with a line of bright lipsticks Femme Fatale decided to defend the right of women to brightness, self-expression and sexuality without shame for it.
We were inspired by the sexual revolution of the 60s and the cult film "Barbarella", where the main character became an icon of feminism, being a woman who does not hesitate to be bright. Instead of a classic beauty video, we have created a full-fledged trailer for a non-existent film in the retro-futurism style, in which the main character Pomadella fights with traditional society for the right of women to express their sexuality.
Result
The brand managed to touch a serious topic and sparked a public discussion.
55 million campaign contacts
65% video finish views
Many media publications
The campaign was so successful that it helped Vivienne Sabó move from third to second place in “Lips” category with an 8% market share growth in 2021.