The eco-partner of the Nespresso Talents festival in Russia was Sfera Ekologii, which together with the Posadi Les project helped the brand plant 5 trees for each work sent to the competition and established a special eco-prize for participants — a stylish citybike made from recycled Nespresso capsules.
The festival gathered a record number of works by participants and attracted the attention of a huge number of people. Thanks to the competition, Nespresso not only talked about the brand's environmental initiatives and became more relevant to the target audience, but also was able to use the power of art to encourage people to do small, but important things.