Brand Activism Navigator

We carried out a large marketing ESG study, examining the needs of the Russian audience and the Sustainable Development Goals implemented by brands. These studies have shown an imbalance between the real needs of the audience and the SDGs that brands rely on in their communication.

Based on the data obtained, we have developed a methodology that makes it possible to carry out ESG diagnostics of the main product categories and develop specific recommendations for each of them. This methodology will help companies better understand themselves and their audience in the context of the 17 UN Sustainable Development Goals.