Problem

Integrated marketing campaign with commercial video production and bloggers’ collaborations

in 2019

Results

4 years

We take care about all marketing activities and come with best solutions for your brand growth.

Since 2015, Picnic hasn’t had any communication, so it’s started to lose relevance among Zoomers. By 2016, the market share had fallen to 3.7%.

Solution

We created a creative platform that is clearly aimed at Zoomers, playing on their main cultural code - a mix of interests and natively integrating into the digital world in which they live.

In 4 years we have reached:

Annually for

in 2020

+11%

in 2021

+38%

Sales growth:

+24%

More than

200M views

(likes, comments, reposts)

3,5M reactions