TASK
Online show
Continue to shape the perception of Nespresso as a premium brand and expert in the field of gastronomy in the new reality of Covid 19.
Invest in your community and create more useful and interesting content to support your brand awareness.
RESULT
1.7M YouTube show views
2M views YouTube video integrations in influencers social media
Nespresso — online festival: YouTube show with famous chefs and celebrities.
SOLUTION
Holding the first gastrofestival of haute cuisine online
Shooting 5 episodes of the show, where famous influencers collaborate with the best chefs to create the perfect summer dishes that you can easily cook at home